Das Polo!

The VW Polo, a smaller version of the popular Golf (or Rabbit), is cool. VW's new commercial features the new Polo in the 1950's on main street America (with a cast that looks straight out of Grease). The Polo is by no stretch a fast little hatch but what it lacks in speed it makes up cosmetically, this is what VW is pushing in the commercial. Granted my opinion is biased because I love VW's, but I've found that VW has typically very good ads.

Alcohol commercials must know something we don't.

The theme right now appears to be whiskey commercials are funny and manly. Jim Beam seems to agree with there, "Guys never change" campaign, which clearly is trying to market to a male demographic. I love how these commercials play off how a real man drinks Jim Beam and that guys never change and neither does Jim Beam. Plus I just think they are really funny.

First post. Fav ads.

I've decided to start blogging about my favorite and least favorite advertisments. Currently my favorite ad is the Jameson Lost Barrel. It's incredibly epic that it doesn't seem like another commercial. The ad is obviously promoting a strong male figure being associated with their whiskey. It truly has an amazing ending with John Jameson appearing at his own funeral carrying the lost barrel. (Ad Age seems to agree that Jameson has been doing something right as well. Link to article)


Levi has also two ads out that I enjoy from their "Go Forth" campaign. Both featuring a poem being said behind video of younger adults wearing jeans (Levi of course) going about their everyday lives, but it shows all the different people who wear their jeans so it appeals to a larger market. I really enjoy poems a lot, I feel they are very inspiring and since the images we are seeing are young adults overcoming something it syncs so well.