Top 10 Viral Ads

Ad age has released its top 10 viral video ad campaigns and there are quite a few which I found stunning. First thing, I'm glad to see VW atop the list!!! This guerrilla campaign was based around one thing, "The Fun Theory". People are less active and one thing that has done this is our refusla to take the stairs when alternative lazier methods are available. So how can taking the stairs be more fun?
What was done was a fabric laid out to look like a piano over the stairs and when people walked on it, it would play musical notes. In the end more people took the stairs because it was more fun, and additionally more healthy. This tells me that VW is pushing the fact that they are a fun company with even more fun cars to drive as well as hopping on the healthy living movement.


The next one that caught my attention was a video I had seen before but did not know it was an infomercial; "KEN BLOCK GYMKHANA TWO THE INFOMERCIAL". As a fan of cars and everything performance Ken Block's gymkhana driving is simply astounding. We know from the beginning that it is a DC ad. However as the video goes on we can notice that there are acutally a lot of other companies getting their share of the ad time. This is once again prooved in the credits where Subaru, Monster, BF Goodrich, and Crawford Performance are "thanked". This ad definately conveys the message of what type of people where their clothes and what they're line represents.


This one didn't have all of the glamorous bells and whistles of the last two but is great at makeing the viewer want to find out more. "Verizon Droid Big D" does this nicely because it gives you a quick list and a quick shot of what the phone looks like and what it does.


The Durex "Get It On" video is simply hysterical and gives us that typical condom message of use one and then go forth an fornicate!