The other day as i was watching Tv I had seen a new set of ads for NyQuil. These commercials feature people sleeping, however they all have tremendous colds. There are tissues all over the bed and stuck to their faces and a bottle of NyQuil in the background. The characters are all out cold, snoring away and making other disgusting noises you'd expect to hear from the extremely ill.
What I like about this is that it gives you an exact picture of what the product does. We all have been sick and tried to go to bed with no success, and what does NyQuil do? Lets you get the best night sleep you could ever imagine when you are sick (bring in their slogan). It's rather funny as well, so that adds to the viewers enjoyment of seeing this commercial and becoming familiar with it; score #2 for the advertisement's effectiveness.
The only ad I could find for this campaign so far is the one with Winter Olympics sponsorship, starring Apollo Ohno.
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